A TOTAL face-lift, a brand new marque and the highest possible standards of quality and customer satisfaction. That's the pledge of James Edwards dealer principal John Morris as he throws open the doors to the Wirral's latest Peugeot outlet in Heswall.

James Edwards is an established name to car buyers in the area, having enjoyed more than 45 years in the town.

John Morris said: "James Edwards recent acquisition of the Peugeot franchise brings a new motoring experience to the area. This, combined with the excellent reputation that James Edwards has built up on the Wirral, looks set to raise the standards we can offer to an even wider range of customers in our sales and service departments."

Customers at James Edwards Peugeot have been queuing up to join the waiting list to test drive the best-selling 306 even before the dealership's official opening.

"With an improved performance engine and a host of safety features including ABS braking and side impact bars, the 306 is already providing a popular choice," explained John.

The new state-of-the-art dealership also introduces Peugeot's comprehensive 'Passport' finance package, a low-cost route to enable any customer to purchase a brand new car with the option of frequent change to a new model every two or three years.

But it's not all change, with plenty of familiar faces on hand to deal with motorists every need in the refurbished sales and service departments.

"A large number of staff at the dealership are local to the area which enables us to make customers, some of which have been to the showroom for several years, feel right at home as soon as they walk through the door."

Over 100 guests joined James Edwards, to mark the opening of the newly refurbuished Peugeot dealership in Heswall.

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