A WELCOMING smile and a friendly atmosphere are just two of the features that make Dutton Independent Repairs Limited stand out among car maintenance specialists.

Even more important is the cost effective car maintenance that Dutton's bring to every job they do with easy-to-book appointments and state-of-the-art technology operated by factory trained technicians also high on the list of job specifications.

Dutton's Independent Repairs, of Hoylake Road, Birkenhead, is in fact the north west's largest new Fiat and Alfa Romeo independent servicing and repair centre but all makes of motor cars, light vans and even motor homes are more than welcome.

Among the experienced staff are Mike Rose and Fiat and Alfa specialists Kieran Neary and Mark Holmes.

Company secretary Janice Dutton says it is a business founded on trust, honesty and credibility and dedicated to providing a unique service to the people of Wirral.

She is particularly keen that Dutton's will gain the confidence of female drivers and told the Globe: "As a new company, we are committed to providing a service to female owners which, according to statistics and opinion, is sadly lacking."

And managing director David Dutton who also has a wealth of experience of his own in the motor trade adds: "Our aim is to provide a unique service and reduce the inflated cost to customers of auto repairs.

"We will provide an alternative to main dealers with customer satisfaction uppermost in the quest to become the premier centre in the north west.",