STAFF from Asda Bromborough celebrated 21 years of raising funds for breast cancer research with a month of special charity events.

They called on the community's support for Asda's Tickled Pink charity campaign Proud to be Pink in aid of Breast Cancer Care and Breast Cancer Now in October.

Fundraising activities in store included a pink ribbon of remembrance, Tickled Pink tombola, Memory Match game and Chopstick Challenge.

During an extra special weekend of fundraising starting on October 7. It raised £1389.43, taking the total raised so far this year to £6,794.

Staff added a pink flower to the big tickled pink ribbon in store for every £5 raised.

Launched in 1996, Asda's Tickled Pink campaign has raised over £55million to support breast cancer charities Breast Cancer Care and Breast Cancer Now.

Helen-Louise Šestan-Burton, Asda Bromborough's community champion, said: "We were 'Proud to be Pink' both in store and in the local community during Breast Cancer Awareness Month.

"From a large 'Pink Ribbon' of remembrance and parties in store to a tombola and host of games with giveaways, it was a busy period of fundraising!

"Knowing the money raised will help both charities to be there from day one for anyone facing a breast cancer diagnosis inspired us to go the 'extra mile' when it comes to fundraising activities across the UK this year.”

Samia al Qadhi, chief executive of Breast Cancer Care and Baroness Delyth Morgan, chief executive of Breast Cancer Now, said: "We would like to thank Asda's colleagues, customers and suppliers for all they have done to support those affected by breast cancer.

"We're so proud of everything Asda's Tickled Pink campaign has achieved over the past 21 years.

"Funds raised for Tickled Pink are vital to the work of both charities; to provide specialist support and care for people living with, through and beyond breast cancer, and to invest in world-class research to stop women dying of this devastating disease once and for all."