BAGS of rubbish were just some of the items dumped at a popular Wirral beauty spot.

Our pictures show nappies, food waste and cable that were found abandoned on the field in Coastal Road near New Brighton promenade on Wednesday.

It is thought the rubbish was dumped by travellers who left the site earlier in the week.

The council is investigating the incident.

We were alerted to the dumped rubbish by a nearby resident, who said: "I don't live that far away and walk along Coastal Road past the field most nights.

"I couldn't believe it when I saw the state of the place; it looked like a tip.

"Something needs to be done to stop this."

It is not just in New Brighton that fly-tippers have left their mark.

Piles of cardboard and large paint pots were also dumped in a country lane at the end of Carr Lane in Moreton on Tuesday.

Conservative ward councillor for Moreton West & Saughall Massie, Bruce Berry, who serves on the council's environment committee, asked the authority to look for a long-term solution to tackle what he calls the growing menace of fly-tipping.

He told the Globe: "Fly tippers blight the environment and are the scourge of our communities.

"We need to catch the culprits and make sure that we prosecute companies and individuals who commit fly tipping offences until the message that we will not tolerate this envirocrime in Wirral is firmly understood.

"Fly-tipping is an ongoing problem throughout Wirral, costing the local authority hundreds of thousands of pounds of Council Taxpayers money every year to clean-up.

"Illegally-dumped waste is not only an eyesore, but it can damage land, watercourses and be harmful to the public who come into contact with it."

Cllr Phillip Brightmore, cabinet member for environment, said: "In this particular instance, a council enforcement officer responded to the report very swiftly and went to Carr Lane to gather evidence in order to progress an investigation."

On the issue in general, he continued: "Fly-tipping absolutely does blight communities and affects quality of life for local people and it has to stop.

"This council always investigates incidents when they're reported to us and whenever there is sufficient evidence to identify an offender, we will always pursue them through the courts and ask for the most severe penalty possible.

"Within the last year, we have brought several prosecutions against fly-tippers that have resulted in offenders being handed custodial sentences.

"That's how seriously we take this issue.

"Officers are told to use all the investigatory powers at their disposal to gather the evidence needed to secure a positive outcome at court.

"When there is a successful conviction we make sure we publicise it in order to send a strong message to other potential offenders – 'think again before you fly-tip rubbish because the full weight of the law will come down upon you if caught'."