THE famous 'Blue Flag' – international recognition of bathing beach quality – is now flying proudly in Wirral.

Volunteers from The New Brighteners and the Black Pearl pirates joined officers from Wirral Council's parks and countryside service and coastal rangers for the flag's raising at Wallasey Beach.

It is one of 68 locations awarded Blue Flag status by the charity Keep Britain Tidy this year.

Situated next to Derby Pool car park the beach is maintained by the parks and countryside team at Wirral Council.

The honour ensures beaches are clean and safe, meet the highest environmental standards and the tough international bathing water quality standards.

To be awarded a blue flag, beaches must comply with a number of criteria covering environmental education and information, water quality, environmental management, plus safety and services.

Cllr Phill Brightmore, cabinet member for environment, said: "It is fantastic for Wirral to receive such a prestigious award for Wallasey beach and it is an endorsement of the hard work, led by council staff but invaluably supported by volunteers and other local groups, to maintain it year round.

"This stretch of coastline is already a popular local destination for families and we hope to welcome more visitors once the blue flag is flying proudly on the beach."

This year, the international Blue Flag Award Scheme marks its 30th anniversary.

In 1987, 12 English beaches achieved their Blue Flag, and in the 30 years since the number has soared to 68.

To be awarded, beaches must comply with a number of criteria covering environmental education and information, water quality, environmental management, plus safety and services.

It also requires a restriction on dogs at peak times.

Accordingly, the council is asking dog owners not to take their pets onto Wallasey beach between 10am and 5pm from May until September 30.