WIRRAL Council is backing a campaign to tackle fly-tipping across the borough.

The Keep Britain Tidy group aims to educate householders about what to do with their rubbish and reduce the amount of household waste fly-tipped by rogue traders.

The authority receives around 250 fly-tipping reports every month, meaning it deals with eight each day.

More than 70% of these cases are about fly-tipping on roads and in back alleyways and almost always involve household waste.

A week before Christmas 2016, we reported how an entire ripped-out kitchen had been dumped on a walkway near graves in  Bebington Town Lane cemetery.

Wirral Globe:

Among the rubbish was an oven hob, drawers full of kitchen tiles, floorboards, bin-bags and even a sink unit.

It sparked a warning from the council to beware of rogue traders.

Council environment chief Cllr Bernie Mooney said: “Fly-tipping and alleyway dumping has a really detrimental impact on our neighbourhoods.

"We understand people are naturally keen to seek the best possible price when it comes to paying someone to take away unwanted bulky items in their van.

“However the need to be aware it could end up proving a really costly mistake to make unless they make the necessary checks on the people they employ.

“If you are getting rid of any waste - be that garden waste, any old household items such as a sofa, mattress or washing machine or just extra bags of rubbish - you need to check that the company you are using is a registered waste carrier."

She added: “Unlicensed waste carriers are more likely to cut corners and fly tip, which is why they can offer lower prices unfairly undercutting legitimate businesses who take their environmental responsibilities seriously.

“Not only are they avoiding their responsibility and charges for the proper disposal of waste but by fly-tipping they are leaving an unsightly mess and causing additional costs to the council or private landowners who have to clear up after them.”