This Morning's Holly Willoughby has made a name for herself as the Queen of effortless and affordable fashion. 

What makes the presenter's style so popular is that fans can actually picture themselves wearing (and affording!) the clothes she wears.

Willoughby opts for timeless and cheerful pieces over unachievable trend-led fashion buys.

Holly regularly wears high-street pieces and shares them on Instagram so her followers can recreate their favourite looks. 

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Holly shared this stunning look before going on air this morning.

She teased who would be on today's show mentioning that chef Joseph Joe Denison Carey would be making a delicious sausage pasta.

And fans just couldn't get enough.

One user commented: "Nice outfit morning,@hollywilloughby" followed by four smiley faces.

While another fan wrote: "So chic" with love heart eyes.

Where can I buy Holly Willoughby's This Morning Outfit?

For Holly's second look of the week, she is wearing a trimmed white shirt with stunning detailing. 

We're loving Holly's shirt and can't wait to get it in our wardrobes - it's from reserved and you can pick it up for just £29.99.

She has paired the blouse with this staple navy skirt from Hobbs London.

You can't go wrong with this in you wardrobe and it can be yours for £89.

This Morning airs every weekday morning at 10am on ITV.