CAR dealers are failing to make the most of the sales opportunities offered by the web, with one in four of them still not having a website.
These are the findings from a special survey into the online marketing strategies of dealers conducted by CAP Network.
Presenting the results to the e-Auto conference in London, CAP Network editor-in-chief Mark Cowling also revealed that 39 per cent of dealers admit not giving a same-day response to e-mailed customer enquiries, with 18 per cent of websites not being maintained regularly but updated when 'someone gets around to it'.
He added: "Although there is a growing recognition of the potential of web marketing the effectiveness of car dealers in realising that potential remains extremely inconsistent."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article