Scotland is standing by to welcome a new group of UK holidaymakers this summer as forecasters predict temperatures in the thirties north of the border.

'Staycationers' is the quirky demographic term tourism bods have come up with to describe Brits who opt for stay-at-home holidays instead of heading for the Mediterranean.

Weathermen are forecasting a sizzling Scottish summer this year, with temperatures equalling the south of Spain and Florida.

And one new Ayrshire hotel has been gearing up for 'staycationing' by promising adventure, relaxation and gentle pampering for all the family.

The independently-owned Woodland Bay Hotel opens on July 11 outside Girvan on the Ayrshire coast just in time for the British Open Golf Championship at Turnberry.

But while director Gillian Forbes is looking forward to welcoming golfers in July, she’s also gearing up for visitors from south of the border who don’t want to go far afield this year.

“People are very price-sensitive, especially at the moment, and when times get tough, they tend to stay in the country,” she said.

“This year, with a hot summer forecast up here in Ayrshire, you don’t need to go abroad, with all the hassle of airport queues, security, baggage allowances and delays.”

Woodland Bay Hotel has 16 brand-new Ocean View bedrooms which Gillian describes as “four-star quality at affordable three-star prices” and “an oasis of calm, comfort and cosseting”.

“Prices start from only £30 per person per night and include freshly-cooked Scottish breakfast using the very best of our own and other local produce. We’ve also got special family packages for one and two-week stays.

“This corner of Ayrshire has so much to offer in terms of family fun and entertainment. So if you're looking for adventure or relaxation all year round, there's no better place to escape to than here."

She added: “Scotland is the home of golf with thirty-one courses within an hour’s drive from here. We have fantastic sandy beaches with a rich variety of birds and sea-life, opportunities for sea angling, trout fishing and hillwalking, and beautiful walks along the Ayrshire Coastal Path with breathtaking views.

“Woodland is a working farm with lots of things to keep the kids amused including child-friendly lambs plus our two lovely piglets Pumpkin and Peapod!

“And another plus point – you can bring your dog or your horse! All pets are welcome."

She explained that all the rooms have been decorated to a very high standard and offer six-feet king-size or twin beds, colour TVs with satellite channels, broadband access, telephones, ironing centres, hospitality trays and en-suite double shower rooms with heated towel rails and hairdryers. Superior rooms are larger and more luxurious, offering stunning ocean views and magnificent sunsets.

Mezzanine and Honeymoon Suites also offer DVD/CD players, fridges, towelling bathrobes and slippers and a fine range of luxury toiletries.

All rooms are non-smoking and can accommodate a cot. Some rooms are able to sleep up to three or four adults, ideal for wheelchairs or respite care.

For more information call 01465 710700 or www.woodlandbayhotel.co.uk