AN Oxton businesswoman and co-owner of Liverpool restaurant & deli business, Lunya’s Elaine Kinsella is calling for more awareness to highlight the support available for blood cancer patients.

Elaine was diagnosed with blood cancer, in January 2021 after a routine blood test.

Now in remission with Multiple Myeloma, Elaine is co-hosting The Patient-Physician Conference on November 2 at The Holiday Inn, Lime Street in Liverpool.

Elaine, who is also vice-chair of a local charity, The Bloom Appeal - Merseyside Against Blood Cancer (MABC), which is dedicated to supporting all those individuals affected, said: “The conference aims to bring together patients, caregivers, healthcare professionals, and researchers to foster meaningful dialogue and collaboration.

“By uniting these communities, Merseyside Against Blood Cancer seeks to provide patients with critical insights into the latest treatment options, innovative research, and supportive care strategies, while also offering physicians a unique opportunity to better understand the lived experiences of those affected by blood cancer.”

The conference will include expert panels and key note speakers, pateient stories, workshops and Q+A sessions.

Elaine added: “It will be quite an emotional day for me and I’m really looking forward to it.

“I’ve been fortunate enough to meet some wonderful people through Lunya which I co-own with husband Peter and its through the business that I met customer Abi Pointing, chair of MABC.

“Abi who also had blood cancer told us about her role and asked if we could add a pound to each bill in future. We agreed and Lunya has since raised much needed funds for both MABC and other nationally based blood cancer charities.”