Wirral baker's 'significant' investment in cookie production

The investment by Baker & Baker, at its site on Stadium Road in Bromborough, totals almost £2.9m and has been made over a number of months to increase capacity and introduce new machinery to improve the quality and output of the line.

The machinery installed includes a wire cutter, mixer and mixing bowls and weighing hoppers.

American cookie production underway at Baker & Baker in Bromborough (Image: Baker & Baker) New workspaces, including washrooms and sieving and de-boxing areas have also been created on the factory floor.

At the end of January, two bulk silos were installed to complement the existing units on site, which contain bulk ingredients such as sugar and flour.

Baker & Baker say the investment will also see "an upskilling of existing site teams' to operate the new equipment". Eight new full-time positions have been created to manage the additional capacity.

Installation on the factory floor began in February and was completed in April.

Baker & Baker is described as "a market leader in the American Sweet Bakery cookies category in the UK", serving customers throughout the retail, food service and wholesale channels.

American cookie production underway at Baker & Baker in Bromborough (Image: Baker & Baker) The latest investment signifies the business’s continued commitment to "invest in its manufacturing operations to deliver a varied range of flavours and concepts with exceptional quality."

John Lindsay, Baker & Baker's chief executive, said: "We have extensive capabilities in manufacturing cookies across a variety of flavours and formats, and we continue to see strong demand from customers in the UK and Europe for both our own-brand and licensed cookies.

"This investment was necessary to ensure we have the requisite capacity to service customers both now and in the future, whilst maintaining the quality of product that our consumers expect."

The company supplies a range of doughnuts, muffins, brownies, cookies and cakes to customers in the retail, food service, wholesale and artisan bakery sectors.

It employs around 1,350 people in the UK across four sites, including 550 staff at it site in Bromborough.