Award-winning 'Babylicious' shop celebrates 35 years open

Babylicious, on Market Street in Hoylake, is described as 'a 2,000 sq. ft Aladdin’s cave of all things babies and little people'.

Owner Ian said: “It all started over 35 years ago really, as my mum Joan sold baby clothing on markets all around the North West and Wales.

Ian Davidson, owner of Babylicious in Hoylake, with mum Joan (Image: Justin Hopper)"When she started doing really well, my dad Tony agreed to open a store in Moreton in 1988 and that’s when Babylicious was officially born– a lot has changed since then in the industry though, that’s for sure."

Ian added that since Babylicious was founded, the baby product industry has seen lots of new brands come through, technological advancements and more safety regulations.

He explained: "We’ve always stocked the highest quality products and have won awards for doing so — we’ve also been nominated for Best Independent Nursery Store In UK.

"Quality is something my mum has insisted on from the start. She’s still very much involved in the business however my dad sadly passed away a few years ago — we keep a photo of him in the shop and I think he’d be proud we’re still going strong."

Picture of Ian's dad - who passed away a few years ago — is on display in the shop (Image: Justin Hopper)Reflecting on 35 years’ trading, Ian and Joan estimate that they have served around 175,000 customers and have supplied to customers in over 50 countries across the globe through their online shop.

They have raised in excess of £100,000 for charity over the years and they are carbon neutral — stocking environmentally friendly products and planting trees.

Some of the products on sale at Babylicious (Image: Justin Hopper)

Ian said: "It’s crazy to think how many people we’ve served and how many babies we’ve supplied clothing, toys and products to. It’s so lovely to know we’ve played a role in babies’ lives growing up.

"We've been really successful for 35 years now and we’ve always given back too — that’s so important to us. We’ve always donated money and clothes to various baby, children and baby loss charities."

The store in celebrating 35 years in business with a sale that offers up to 70% off their wide range of products.

From Cybex and Bebecar to Dolce and Junior Jones, at Babylicious you can find the highest quality and best value clothing, toys, teddies, prams, car seats, accessories and much more!

Some of the products on sale at Babylicious (Image: Justin Hopper)Ian added: "Like any industry, it’s very competitive these days — especially with so much online shopping.

"We like to think our reputation carries us through though — people know they’re getting quality with us.

"We’ve got some exciting plans in the pipeline to take things to the next level so watch this space in the next couple of years.”