A POPULAR Scandinavian homeware brand is set to open a store in Merseyside.

Søstrene Grene will opening on Bold Street in Liverpool with the brand promising to bring a touch of Danish charm and ‘hygge’ to the city.

Customers can expect minimal, Scandinavian designs in a wide range of homewares, furniture, kitchen products, gifting, wrapping paper, crafts, toys, accessories and “mini home” products for children. 

Mikkel Grene, CEO and co-owner of Søstrene Grene, said: "We are thrilled to introduce Søstrene Grene to the vibrant city of Liverpool. Our store is more than just a place to shop; it’s a destination for inspiration and to help create a sense of ‘hygge’ in your own home and routine.”

The store will feature the brands signature labyrinth design allowing customers to explore the diverse product range in a relaxing environment. The brand also draws on the concept of ‘hygge’, which is the notion of creating a warm and cosy environment, which Denmark credits to making them the world’s happiest people.

Jonathan Cooper, UK Joint Venture partner at Søstrene Grene, added: “We are very pleased to be bringing Søstrene Grene to Liverpool and furthering the brand’s expansion across the UK. It’s long been a location on our radar, with Bold Street being the perfect spot for the store.”

“We can’t wait to welcome the city to the new store and introduce them to our amazing products and affordable prices.”

The opening date of the new store will be announced soon.