THE achievements of a woman working at a Wirral-based financial planning firm have been recognised with a prestigious national award.  

Sajmira Cairns, head of Paraplanning at Wirral-based PFP Wealth Group Ltd, has been named as St. James’ Place (SJP) Paraplanner of the Year 2022.

The award recognises an individual "who has demonstrated their commitment to professional development and great client outcomes".

One of three finalists shortlisted for the award, Sajmira — who joined PFP Wealth in 2019 — is originally from Albania and has carved an illustrious career for herself within the UK finance industry over the past 13 years.

Sajmira completed an economics degree in her home country before moving to England in March 2006.

Even with English as her second language, Sajmira achieved a First-Class (Hons) Degree in Business Studies at Chester University, before completing a Level 7 Master’s in Wealth Management.

Following the birth of her son in 2016, Sajmira began working as a part-time, self-employed Paraplanner, before joining PFP Wealth — a UK-wide practice with offices in Yorkshire, Wirral, the Cotswolds, and Northern Ireland — in May 2019.

Paraplanners are described as a vital part of any financial planning team. They carry out several tasks that are necessary for developing and reviewing customers’ financial plans, including preparing client reports and recommendations for financial advisers.

Sajmira said: "I’m delighted to be named SJP’s Paraplanner of the Year. This milestone is a significant achievement and while it’s not been easy, it's shown me what can be achieved through hard work and determination.

"I love my job, take pride in the work that I do, and I am very proud to say that I’ve held a 100% suitable record for the last two years.

Keith Humphrey, managing director at PFP Wealth Group, added: "Sajmira’s story is one of resilience, hard work, and dedication.

"Sajmira faced numerous challenges, including language barriers and balancing motherhood with her career aspirations, but never gave up on her dreams.

"Her story is one of inspiration and proof that with hard work and determination, anyone can achieve success.”