Baker & Baker and FareShare team up to tackle food poverty

Baker & Baker will be working closely with FareShare to redistribute products and ingredients from across its four UK manufacturing sites in Bromborough, Daventry, Ashington and Bradford that would otherwise be destined for food waste.

FareShare, described as the leading UK food redistribution charity, operates a national network of charitable food redistributors via its regional centres and supports over 9,500 charities throughout the UK. In 2022, FareShare redistributed food equivalent to 126 million meals.

Baker & Baker say food waste reduction is a critical component of reducing the firm's impact on the environment, ensuring that products are redirected to charities and community groups wherever possible. 

Baker & Baker's Wirral headquarters

The agreement with FareShare follows a successful trial of bakery products that Baker & Baker donated in 2022 from its Bradford site, with more four tonnes of products supporting almost 550 UK charities.

The company, which based in Bromborough, is also exploring potential partners to support food redistribution efforts at its continental European sites.

John Lindsay, Baker & Baker's chief executive, said: "We're extremely excited to begin working with FareShare in the UK.

"Food waste can sometimes be unavoidable, including surplus stock that remains perfectly safe to eat.

John Lindsay, Baker & Baker's chief executive (Image: Chapman Poole)

"In these instances, the responsible course of action is to ensure organisations such as FareShare can redistribute products to those most in need.

"FareShare and their network undertake some fantastic initiatives in communities throughout the country, and as such, we believe they are the perfect partner for Baker & Baker."

Lucy Allison, head of food industry at FareShare, said: "We are delighted to be working with Baker & Baker to redistribute surplus from their sites to charities and community groups across the UK.

"The cost of living crisis has had a disproportionate impact on people struggling to make ends meet, and we are so appreciative to work with companies like Baker & Baker that share our vision that no good food should go to waste. We look forward to seeing this partnership flourish."

Baker & Baker is described as one the UK’s leading sweet bakery manufacturers, supplying a range of doughnuts, muffins, brownies, cookies and cakes to customers in the retail, food service, wholesale and artisan bakery sectors.

The firm employs around 1350 people in the UK across four sites, with 550 people based at its Wirral site.