A HOOTON-BASED digital marketing agency will work with UEFA to support the European football governing body with its editorial content.

Click Consult will be supporting UEFA with the creation of editorial content to achieve maximum engagement, to meet best SEO practices as well as positioning UEFA well in search engine results regarding competitive keywords, and also to monitor and report performance and advise on targets and actions to improve practices.

UEFA began working with Click Consult in 2021 and following the end of the previous contract, the governing body have committed to work with the agency into 2024, having been delighted with the high standard of work produced during the initial contracted period.

Mark McGonigle, search strategy director at Click Consult, said: "We are extremely pleased that UEFA is continuing to work with our team.

"Being placed in the North West, football is rooted in our core. Many of us grew up watching the beautiful game, having a passion passed down for generations, so it is an honour for us to continue working with UEFA to support their wider teams to deliver core services through utilising Click’s technical expertise and capabilities to facilitate UEFA's wider business requirements.

"With the recent success of the Lionesses in the Euros 2022, and the new Champions League, Women’s Champions League, Europa League and Europa Conference League seasons, we're looking forward to collaborating with UEFA to keep continually driving the search marketing success of the governing body in the run up to EURO 2024."