A Wirral bakery has celebrated its continued expansion with the opening of a new international office in Poland.

Baker & Baker's new site will initially host seven employees across the firm's logistics, sales and marketing functions.

The company, headquartered in Bromborough, has been growing its market share in recent years, and the new office will be the hub for its central and Eastern Europe retail, wholesale and food service customers.

The new building will also feature a showroom with a small baking studio to provide opportunities for customer meetings and tasting sessions.

Baker & Baker will continue to have a small number of employees based out of other Eastern European markets such as Slovakia and Hungary, to grow its diverse customer base.

Bakery products for Eastern European markets will continue to be manufactured at Baker & Baker’s sites in the UK, Germany and Portugal, and the business will retain its warehousing facilities in Poland.

The launch of a Polish hub is the latest stage in Baker & Baker’s international growth, following the opening of an office in Dubai last year.

Wirral Globe: Image courtesy of Baker & BakerImage courtesy of Baker & Baker (Image: Image courtesy of Baker & Baker)

Ryan Perera (pictured above), international sales director at Baker & Baker, said: "We’ve taken our time to ensure our new Polish office meets the geographical and functional needs of our employees and customers.

"The disruption caused by Covid-19 created a significant delay to the project, as we've had long-term aspirations to create a formal presence in Poland.

"We're extremely pleased to get started.

"Our new office provides us with a hub in Eastern Europe, ensures that we are closer to our customers on a day-to-day basis, and will allow us to take advantage of new customer and innovation opportunities."