Ikea has announced that its new London store will open next month in aims to increase the brand's presence on the high street. 

The outlet store will open in Hammersmith on February 24 using a "small store" format.

Making it the first time UK customers will be able to buy a range of the retailer's products on the high street. 

The news follows the company buying the giant former Topshop flagship store in London's Oxford Street for £378 million, which they plan to open in autumn 2023. 

This Is Local London: What the new store will look like. (PA)What the new store will look like. (PA)

Though the Hammersmith store will not be as large, with the size being one-quarter of the size of a traditional Ikea store. 

But there will still be loads of items to grab, with over 4,000 product lines on display and 1,800 available to take away on the same day. 

The store will focus on home accessories and soft furnishing though larger furniture will be on display, it will available for home delivery.

Of course, the store will feature its iconic Swedish delicatessen, serving hot and cold traditional delicacies for dine-in and takeaway, including Smorrebrod open sandwiches, Nordic Chicken Caesar, and Swedish Mazarin, as well as variations of Ikea’s traditional meatballs, including plant balls.

This Is Local London: The new grab and go deli. (PA)The new grab and go deli. (PA)

It will also have a deli that will open from 8am on weekdays, allowing commuters to "grab and go."

Peter Jelkeby, country retail manager and chief sustainability officer at Ikea UK and Ireland, said: “For the first time, Londoners will be able to take the Tube to an Ikea store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home.

“They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home.”