BOSSES at Typhoo in Moreton have confirmed two new appointments as part of plans to grow its brands in "a sustainable and ethical manner".

The Moreton company has made a senior appointment and engaged the services of a specialist consultant.

Rocío Ortiz joins the company as responsible sourcing manager and Lesley Western will be working with Typhoo as a corporate social responsibility consultant.

Wirral Globe:

Rocío Ortiz

The move follows a business restructure earlier this year which saw Zetland Capital, a London based Private Equity firm, become a majority shareholder and Abercross expand its shareholding.

Des Kingsley, chief executive of Typhoo Tea said: "With the support of our shareholders, we have a renewed focus on growing Typhoo Tea and its brands, but it's important to us that we do so in a responsible manner.

"The new team brings an incredible wealth of experience in brand building and responsible sourcing strategy, and have hit the ground running as we continue to rebuild one of the nation's favourite tea brands.

Wirral Globe:

Lesley Western

"Rocío brings a critical understanding of the social impact businesses can have on communities, having spent five years working on community socioeconomic development and wellbeing in Africa and India.

"Her work with the Spanish Red Cross focussed on developing sustainable livelihoods for rural communities and women farmers, bringing first-hand insight on why it is important that businesses behave responsibly."

Des continued: "Lesley's understanding of the retail sector has already been a powerful asset for us.

"Her work for both brands and our retail partners, including Tesco and ASDA, will provide important insight for us as we reassert our brands across all channels.

"Both are incredible additions to the Typhoo Tea team.

"As we continue to build a bright future for Typhoo, these roles underpin our commitment to deliver our roadmap that we believe will provide best in class responsibly sourced tea and better lives for our tea garden workers".