A NEW police campaign urges people to be supportive of shop staff across Wirral in the run up to Christmas.

Merseyside Police are supporting the national #ShopKind campaign, which encourages shoppers to treat staff with respect.

Superintendent Phil Mullally said: "We know most people visiting our region's shops, treat workers with respect, however we know there are people out there who do not.

"It is unacceptable that shop workers are going into work, to serve our community, in fear of being abused or even physically assaulted.

"I want to reassure shop workers and the wider community that in the run up to Christmas we are increasing patrols in busy shopping areas and continuing to work with local authorities and businesses to ensure those who commit these types of offences are taken off the streets and brought to justice.”

He added: "This coming Friday is "Black Friday" and we know our shops will be busy with people trying to nab a bargain.

"I'd urge everyone to think about being kind during this busy period, and I'd like to remind them that it's these shop workers who played, and continue to play, a crucial role in our communities throughout the pandemic and that role must be valued and respected."