THE directors of online fashion retailer Oh Polly pledged their support for World Suicide Prevention Day by donating 10% of their profits for the day to Wirral-based suicide intervention charity, The Martin Gallier Project.

The ethical fashion brand, who were born out of a charitable initiative to support children in some of the poorest regions of the world, have launched a campaign to help raise awareness of the issues surrounding suicide and raise some much needed funds for the vital services provided by the charity.

The Martin Gallier Project was set up in 2017 by Jessica Gallier, after losing her father Martin to suicide in the same year. To date, the charity has made a huge impact in terms of breaking down the stigmas surrounding suicide whilst supporting thousands of families across the north west and being instrumental in preventing over 7,000 deaths.

Speaking about the collaboration with Oh Polly, Jessica said: "The team at Oh Polly have been an amazing support to us here at the charity over the last year.

"Their commitment to Corporate Social responsibility is really quite inspirational and we love working with them to help get the word out and raise the profile of what we are doing here at The Martin Gallier Project.

"Their input goes way beyond the generous financial support they have pledged.

"We love their creative ideas and if this campaign can help save one life then that is priceless to us." 

World Suicide Prevention Day is a global awareness campaign which takes place annually on September 10.

Each year, organisations and communities around the world come together to raise awareness of the issues surrounding suicide and focus in on different aspects of suicide prevention.

Each year has a different theme and focus, to bring to light a specific aspect of suicide prevention.

Commenting on the initiative, Oh Polly’s finance director Steve Brown said: "We are delighted to be able to help raise awareness for World Suicide Prevention Day and shout about the incredible work the guys at the Martin Gallier Project do on a daily basis.

"As a business, we run a series of our 10% profit days with a variety of charities but with mental health such a burning issue right now, this is an area that really resonates with us." 

If you or someone you know has been affected by any of the issues raised in this article the Samaritans are available 24/7 on 116 123.

If you are in immediate danger or have already taken action always call 999.