A DOG rescuer from Wallasey has set up the UK’s first online flea and worm treatment subscription service, that includes 24/7 digital access to emergency vets.

Chris Walker, 40, first noticed there was an issue within the pet protection sector during the start of the pandemic.

Chris, who owns two rescue dogs, Mr Darcy the Yorkshire Terrier and Benny the Staffordshire Bull Terrier said: “I was queuing up outside our vets – wearing a face mask – waiting to collect the routine treatments my family relies on to keep our dogs safe and well.

“I felt sure there had to be a better way – one that meant people could have their flea and worming protection delivered direct to their door.”

In a bid to give dog and cat owners an alternative way of taking care of their pets at home, Chris spent six months researching scientifically-proven treatments as well as investing in eco-packaging before he unveiled his new business, Flerm, in December.

The service also includes a free annual health check - delivered by video call.

Chris said: “For many people, pets have been a lifesaver during lockdown – offering comfort and companionship. I am proud that, in turn, we are finding new and better ways to care for our dogs and cats by removing the friction from the process of safeguarding their health and wellbeing.”

“I wanted to do something about it not only for those who were self-isolating and shielding, but for anyone who finds it difficult or time-consuming to have to access their local vet.”