WORK on creating an "innovative and aspirational" masterplan for New Brighton can now begin after a specialist team of consultants was appointed.

The council has appointed Building Design Partnership Ltd to help shape a blueprint for the seaside town which will secure its future, bringing with them expertise in physical, economic including retail, leisure and tourism, transport, social and environmental regeneration.

With the input of the local residents and businesses, the aim is to design "an ambitious and deliverable vision for the future of New Brighton as a truly special place to live, visit and do business".

Central to the success of the masterplan is the involvement of the local community and businesses.

The consultants to engage with the local community and a wide range of stakeholders, including local businesses, community groups and transport providers, to seek their views on the potential for New Brighton, helping identify and overcome any barriers which could hamper the progress of the masterplan process.

Their views will help shape the plan which will influence future investment in the social, economic and environmental regeneration and renewal of New Brighton, reflected in the Council’s emerging Local Plan and Climate Change Action Plan.

Having now been appointed, BDP will aim to begin the initial public consultation in September, with a view to delivering the final masterplan in May next year.

Councillor Tony Jones, cabinet member for regeneration and growth, said: "We are pleased to be working with BDP and we are excited at the prospect of developing a tangible and much-needed masterplan for New Brighton, along with the community and local businesses, local input into this plan is essential in order for it to be successful.

"A clear and shared vision is critical to revitalise the town.

"It will provide a common goal for the community and stakeholders and will energise them to get involved.

"It will be the catalyst to complete the renaissance of New Brighton as a special and unique place to live, visit and do business and as a great place for arts and cultural activity."