THE life-changing work of Youth workers across Wirral is highlighted in a new campaign launched this week.

Youth Matters - coinciding with National Youth Work Week - includes the strapline: 'Building futures, Shaping lives'.

It aims to rebrand youth work.

The campaign was revealed at Wirral Council's annual Youth Parliament session – which is organised by, and for, young people.

Tom Usher, cabinet member for children and families, said: "Youth workers play a priceless role in mentoring our young people, encouraging them to flourish while providing a listening ear when needed.

"The individuals I've met have shown the highest dedication in providing services for young people.

"This new campaign acknowledges the vital work carried out by the Youth Matters team.

"By raising the profile of the service, I hope even more young people in Wirral will benefit from the opportunities on-offer."

The rebrand features an all-new poster and digital campaign led by some of the Youth Matters team themselves, plus a video of staff with comments from young people about the positive impact youth workers have made on them.

By working alongside young people to build their confidence, raise awareness, and promote resilience, the Youth Matters team helps to prepare them for adulthood.

Staff build trusted relationships with young people to let them know they don’t have to face any problems alone.

Wirral's Youth Matters team offers a wide range of support, including drug and alcohol advice, counselling, youth Hubs and clubs and play schemes.

It also offers health services in schools, working in partnership with secondary school nurses to nurture young people’s health and wellbeing.

Creative youth development includes involvement in participatory arts including dance, drama, technical theatre, music, visual arts, life skills projects and youth engagement

Detached youth work teams work with young people in their communities to provide opportunities for personal development.

The Youth Matters team is run by qualified youth workers who understand the needs of teenagers and work with them to offer a range of activities that young people want.

For more details on the campaign, go to: