ONE of the world's most successful letterform artists has completed a new piece of street art in New Brighton's Victoria Quarter.

Commissioned by Wirral-based regeneration company Rockpoint Leisure, artist Ben Eine has created a piece called 'I See The Sea' on the end gable of a privately-owned house on Windsor Street, just off Victoria Road.

The work is part of Rockpoint Leisure's ongoing privately-funded development of Victoria Quarter, which aims to champion public realm improvements.

Rockpoint Leisure has also bought a number of empty and derelict buildings in the area with a view to repurpose them with hospitality and retail concepts.

Chief executive of Rockpoint Leisure, Daniel Davies told the Globe: "We’re very pleased to have worked with Ben on this project and its an honour to welcome an artist of his calibre to Victoria Quarter, as we’re constantly looking to raise the bar with the artists we collaborate with.

"With such a distinctive style, it’s a truly standout piece which has been embraced by the community and should attract a great deal of interest.”

'I See The Sea' echoes the delight of a child first spotting the seaside and is just one of more than a dozen original works that form an open-air street art gallery across the Victoria Quarter.

Originally starting out as a graffiti writer more than 30 years ago, Eine developed his distinctive typographic style which has been seminal in the rise of street art's popularity.

Eine even partnered with Banksy in 2003 to set up the famous Pictures on Walls gallery.

Eine said: "When I was first approached by Rockpoint, I was really interested to hear how they were using street art as part of a regeneration strategy, breathing new life into the town - I’ve thoroughly enjoyed my time in New Brighton, it’s got a great vibe and will definitely be back very soon.”

For more information on Rockpoint Leisure’s regeneration plans visit