A COLLECTION of Unilever's iconic archived advertising has been donated for use on a special app designed to help people living with dementia.

Called My House of Memories, it includes visual and audio prompts to inspire conversation.

It was launched by House of Unilever in partnership with National Museums Liverpool today during an event at Lever House at Port Sunlight.

The 'Unilever Brands' app package features memorable advertisements and objects including Domestos, Big Bad Dom and retro packaging featuring Persil's 'Wash Whiter' promise and Jif's 'The simplest way to squeeze a lemon' campaign.

There are currently 850,000 people living with dementia in the UK, with numbers set to rise to more than one million by 2025 and to have doubled to two million by 2051.

Created by National Museums Liverpool, the easy-to-use and free to download app was developed for people living with dementia and their carers.

During today's launch, Unilever staff and guests had a chance to use the app and to take part in a dementia-awareness training session on the day.

Claire Tunstall, head of archives for Unilever UK and Ireland said: "At Unilever we're dedicated to improving the lives of our customers and know that for many our brands have played a memorable role in family life for generations and continue to do so every day.

"It's great to see our archives being given a second life in the My House of Memories App so they can be used for such an impactful and positive purpose."

Carol Rogers, executive director of engagement at National Museums Liverpool said: "We are proud to be working with Unilever to support people living with dementia and their carers.

"Unilever brands are known all over the globe and have been part of people's lives for generations.

"It's wonderful to bring the archival content into the My House of Memories app to help people living with dementia and their carers to connect and share memories together.

"It's particularly exciting to be launching the new app package in the Port Sunlight where there is a shared history between Unilever and National Museums Liverpool, both having historic locations in Port Sunlight and links with the Leverhulme name."

Peter Loosemore, policy and strategy officer for Wirral Council said: "It is just one example of the excellent work going on as we fulfil our commitment to the 'Liverpool City Region Dementia-Friendly City Region Pledge' which Wirral Council are pleased to be a signatory.

"It is an important reminder of the importance of culture in its widest sense, to all our sense of well-being."

Jill Pendleton, dementia lead for Mersey Care NHS Foundation Trust, said: "My House of Memories is a great, user friendly co-produced resource for people with dementia and carers, that enables them to enjoy quality time together.

"It demonstrates authentic involvement of people with dementia and was created with the advice of clinicians.

"It is ground-breaking and changed opinion about what people with dementia can achieve.

"The app provides the scaffolding to enable people with dementia to access long term memories and reminisce which in turn has a positive effect on mood, wellbeing and self-esteem."