A LARGE mural portraying The Beatles running towards the former site of the Tower Ballroom will be unveiled in New Brighton this weekend.

Based in the town's Victorian Quarter, the Mason Street mural will be unveiled on Sunday, September 1 at 3pm.

The Fab Four performed at the Tower Ballroom 27 times between 1961 and 1963 and the artwork is hoped to symbolise hope and regeneration of the area.

More interestingly, the main elements of the artwork will feature extracts from the original posters created by Tony Booth who sadly passed away in 2017.

Tony's wife and family have allowed Rockpoint Leisure, the team behind the town's regeneration project, to commission his Beatles posters and showcase them in New Brighton.

The Victoria Quarter area of the town has been revitalised by a significant investment, including new restaurants, bars and much talked about street art – featuring themes such as Martin Luther King and Peter Pan.

The team at Rockpoint Leisure have produced over a dozen pieces of street art to date and have once again commissioned @ArtFromAlexander to curate and manage the piece alongside the creative agency, Ultra Kolor.

Tony's family members will unveil the iconic street art at 3pm on September 1 with live music from Paperback Writers and a DJ set from Chris Currie.