A NEW campaign has been launched to encourage Wirral residents to 'feed the birds' this summer to celebrate 100 years of Hoylake Allotment Association.

Mortons Dairies is backing the campaign which encourages local people to get into gardening and wildlife by launching a range of bird-feeders to help raise cash for the association.

An open day will be held on Sunday, July 21 at the seven-acre site on Sandringham Avenue, Hoylake from 12pm to 4pm.

The day will give residents a chance to hear more about the allotments, receive top tips on how to grow their own food and get their hands on a Mortons Dairies bird feeder.

Rose Chandler, secretary of Hoylake Allotment Association, said: “We are proud to have been here 100 years in the centre of our community and we enjoy welcoming people to our allotments to encourage families to come along and see the amazing array of produce being grown on the plots.

"Our allotment is totally self-managed and we are pleased that this ‘Feed the Birds’ campaign in partnership with Mortons Dairies will help contribute to the funds which keep this beautiful oasis in Hoylake thriving.”

Mortons Dairies, which has a depot on Saughall Massie Road, is also offering residents the chance to order the special bird feeders directly from milkmen or on their website - http://www.mortonsdairies.co.uk/shop/product/food-ball-feeder-with-balls

Julian Harrison, managing director of Mortons Dairies, said: “We are proud to support this historic community hub because it encourages interest in our environment which is something close to our hearts.

"Gardening and growing produce is a pleasurable activity to many people here locally and we’ve donated plenty of bird feeders to the association and we will make a contribution to the society for each one we sell.”