BEAUTY giant Morphe has now opened its doors at Liverpool ONE.

The store, only the third of its kind in the UK, opened on Friday, May 31 and will stock influencer favourites including Jeffree Star Cosmetics and collaborations with Jaclyn Hill

Plus customers will be able to receive expert advice from Morphe's beauty artists.

Morphe general manager Mark Spillman said: "When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence.

"Liverpool ONE's impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”

The store will also stock a spectrum of professional tools and make-up

Steve Connolly, estate director at Liverpool ONE, told the Glboe: "Morphe has an impressive, ever-growing and loyal fan following.

"The Morphe brand is a great fit for the city and brings something new to our offering that will appeal to visitors from across the region."

The new store is based at 24 Paradise Street, for more information visit