A NEW radio station has launched in Wirral.

Radio Wirral has been launched by former Wirral Radio editor Ian Kenyon, National Broadcasting School directors Tom Hunter and Jason Harborow and WRAP headteacher Peter Silcock.

Bosses at the station hope to bring the borough its very own music-led community and unrivalled Tranmere Rovers live coverage.

Broadcasting from an app and online, the station plans to be back on DAB in time for the new football season on August 4.

Operating 24 hours all day, the station will be broadcast from Wirral Media Centre.

The news comes after Wirral Radio closed its doors in March citing 'financial pressures' for the closure.

Tom Hunter told the Globe: “Our goal is to deliver the very best music for Wirral, hosted by the brightest radio talent, and coming from the heart of the peninsula.

“Among the line-up are four presenters who have had their training right here in Merseyside.

"Alex Reed and Gary Reddin both undertook courses with National Broadcasting School while Joe Evans and Lee Mac came through the training programme at Wirral Radio”.

With 30 years of experience working on commercial and BBC Radio Jason Hardy will become station manager and will host the Breakfast Show.

Weekend breakfast shows will be hosted by Marie Meaghan while Ian Kenyon and Beverley Macca will return to host the Sunday Brunch show.

The Cherrytree Shopping Centre in Liscard has joined the team as Radio Wirral's first backer.

Tom added “We are delighted to be working with John White and his team.

"We share the same passions and commitment to the local communities we serve, and we know this will be a long and fruitful partnership.”