A NEW partnership between Wirral Chamber of Commerce, businesses and the council has been launched designed to breathe new life into Liscard.

This initiative will deliver a clean and safe Liscard and encourage and support businesses and residents.

Representatives of the newly-formed “Love Liscard” held an event at the Cherry Tree Centre to raise awareness of the scheme.

Business owners and the public were encouraged to share their experiences of Liscard and offer opinions of ways to improve the town.

A steering group of business leaders and community members will soon be announced. Its role will be to meet at regular intervals and so provide ideas based on their experiences of the town and issues faced.

The Love Liscard initiative will encourage community groups to hold events that will shine a light on the area and promote it as a place to visit, shop and work.

They will promote events the chamber’s digital and social media.

Paula Basnett, chief executive of Wirral Chamber of Commerce, said “We are delighted with the positive response at the Love Liscard launch. It is clear that councillors, business owners and the residents are passionate about the town.”