MILKMEN at a Wirral dairy are rolling up their sleeves and leading the support for Hoylake's annual parade.
Mortons Dairies is providing two of its traditional milk floats to lead the yearly parade activities, which are part of Wirral Festival of Firsts and takes place in the town this Saturday, July 4.
The milk floats will be sporting two special registration plates - Hoylake 1 and Hoylake 2.
The parade that heads through West Kirkby, Hoylake, and Meols is set to raise awareness and funds for a local charity, Claire House Children’s Hospice.
Staff at Mortons Dairies get ready for Saturday's parade.
It attracts people from all over the North West, raising money, celebrating local talent and providing family fun.
Julian Harrison, managing director of Mortons Dairies - which has a depot on Saughall Massie Road - said: “The Hoylake parade is a great community event that we have been involved with for the past few years.
"It’s a fantastic festival that really brings people in the local area together and will hopefully raise lots of money for a great charity, Claire House Children’s Hospice.”
Mortons Dairies is a Merseyside based family-run dairy company which has been operating and delivering milk to the local communities since the 1920s.
The company has grown significantly over the past 80 years to become the North West's largest dairy, with more than 55,000 customers and 230 staff.
The established dairy business only sources milk from 25 Red Tractor accredited farms situated within 20 miles of the head office in Maghull.
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