PLEASE could someone tell me what is happening to West Kirby shops?

A few shops have tasteful signs above their premises but recently shops around the village have bright yellow and red signs making it look cheap and tacky.

West Kirby needs to be careful that it is not turning into a cheap seaside town.

Lower Heswall has the right idea, all shops have sympathetic signage in keeping with the village.

West Kirby resident by email.