Jerry Hall, Vivienne Westwood and Pamela Anderson celebrate Frank Field's rainforest charity's birthday (From Wirral Globe)
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Jerry Hall, Vivienne Westwood and Pamela Anderson celebrate Frank Field's rainforest charity's birthday
FORMER Baywatch babe Pamela Anderson and iconic fashion designer Vivienne Westwood joined Cool Earth founder Birkenhead MP Frank Field to celebrate the fifth birthday of the rainforest charity.
An unlikely threesome - but an effective force in the battle to save rainforest, they hosted an evening birthday party on Thursday at an event at the House of Lords.
With an eclectic mix of guests ranging from students who had sponsored a handful of endangered trees, to celebrities such as Jacquetta Wheeler, Jerry Hall and Eliza Doolittle who are helping to raise the profile of Cool Earth's efforts to tackle deforestation.
When Mr Field founded Cool Earth in 2007, it had the modest aim of saving 5,000 acres of rainforest that was at immediate risk from logging.
Five years on, the success of the charity has been unparalleled.
Forty-four indigenous community partners are keeping 250,000 acres of rainforest standing, which is shielding a further 2.5m acres of forest.
Vivienne Westwood, who donated £1m to Cool Earth earlier this year, said at the event: "Cool Earth has a plan to save the rainforest and if we don't save the rainforest we can forget about it, we won't save the planet."
She then introduced her friend and muse, Pamela Anderson, who is in discussion with Mr Field as to how she can be the charity's US envoy to take the campaign back to the US.
Pamela said "Saving rainforest really is THE important issue and supporting Cool Earth is an effective way to take action."
The actress protected 70 acres of rainforest with the charity for Vivienne Westwood's 70th birthday last year. Mr Field will be celebrating his own 70th later this month.
Cool Earth's website explains that its approach to rainforest protection works by empowering indigenous communities that are on the frontline of deforestation so they are best placed to protect their forest.
By creating sustainable incomes, Cool Earth works to ensure the forests are worth more to the local people kept standing than cleared for timber.