The public are being encouraged to check for early signs of cancer as part of an NHS Wirral campaign.

The 'Don't Be A Cancer Chancer' scheme follows a report from the health organisation which says the number of Wirral deaths from the disease is higher than the England and North West average.

Between 2006 and 2008 there were on average 283 new cases of lung cancer diagnosed annually in Wirral.

The 'Don't Be A Cancer Chancer' campaign is aimed at people, especially those over 50, urging them to seek advice or visit their GP if they suspect the first signs of lung, breast or bowel cancer.

Run by NHS Wirral and NHS Sefton, it aims to help save lives lost to cancer by raising awareness of symptoms of various cancers so people seek medical help sooner.

Previous campaigns run in parts of Manchester and Wigan, led by the Christie Hospital in conjunction with NHS, local councils and supporters, resulted in a 55 per cent rise in the number of GP referrals to hospitals.

The 'Don't be a Cancer Chancer' road show will target Wirral residents at council-run One Stop Shops, supermarkets and shopping areas for the next five weeks to raise awareness of the symptoms of such as a persistent cough, rectal bleeding or an unusual breast lump.

The programme will bring together health care professionals, council officers, patients and the public.

Fiona Johnstone, director of Public Health NHS Wirral and Wirral Council said: "Sadly too many lives are lost every year in Wirral to cancer.

"Through the 'Don't be a Cancer Chancer' campaign we are engaging with local communities to highlight that catching cancer early can save lives.

"It is important that people don't take a chance with symptoms they think are unusual.

"Of course, the symptoms may prove not to be cancer at all, but seeing a Doctor early is recommended because if treatment is necessary, the sooner it starts the better. Catching cancer early can really save your life.

"By having a presence locally and being able to talk to residents face to face about their concerns we hope to spread this important message across our communities."