New look unveiled for New Brighton (From Wirral Globe)

New look unveiled for New Brighton

12:54pm Monday 1st December 2008

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PLANS for the final phase of New Brighton’s £45m waterfront redevelopment have been unveiled.

Details of the Neptune Developments project, which includes a 60-bed Premier Inn, Lido, 1,000-seat digital cinema, a Morrison's supermarket and new seafront promenade were revealed at the Floral Pavilion - itself part of the first phase and due to open on December 13 with a gala performance featuring Ken Dodd - on Thursday morning.

Outline planning permission was received early this year and the first detailed application was approved in August. This is the second and final detailed application and is due to be submitted by NJL Consulting at the end of December.

Construction work on the project is expected to take 18 months and due to begin in March next year.

Steve Parry, Neptune Development's managing director, said: "This will be the final major planning application for our New Brighton project and we are delighted to be getting underway with the main body of the scheme.

“The completion of the new Floral Pavilion demonstrates the quality of the whole project and we are proud to be launching phase two in this exciting new theatre.”

He continued: “We are pleased to announce that the operator of the hotel will be Premier Inn and we expect to be able to announce more big name end-users in the coming months. We will continue to work closely with Wirral Council to deliver this new dawn for New Brighton.”

Council leader Steve Foulkes told the Globe: “I think the completion of the new theatre is a landmark and real feather in the cap for everyone involved in its construction.

“Phase two will be a chance for New Brighton to come out of its recession and a chance to keep people here for longer for more days of the year.

“It’s still a nice pleasant place to visit now on a sunny day.

“But when it’s raining or the middle of winter we need anchor projects to bring people in and that's the key behind the supermarket which has probably been the most controversial phase.

“The supermarket is part of the bigger complex. It's about getting more people, more often along this fantastic stretch of waterfront.”

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