WIRRAL Radio has closed after 15 years operating as a station.
The shock announcement came during the breakfast show on Friday.
Bosses are citing 'financial pressures' as the reason for the closure.
In a statement a spokesman for Wirral Radio said: "It is with regret we announce the news that due to financial pressures Wirral Radio will close and cease broadcasting from 10am on Friday, February 9, 2018.
"Wirral Radio has served Wirral for 15 years and played a part in many people’s lives.
"This has been through volunteer opportunities in broadcasting and other areas of Wirral Radio.
"Also through employment and placements, we also supported many younger generations via The Academy.
"We have witnessed many success stories involving Academy members finding employment in the field of their choice.
"Another major achievement is Wirral Radio has contributed to more than £5million pounds worth of social return during our time operating.
"Wirral is a wonderful place and somewhere to be incredibly proud of.
"We would like to take this opportunity to thank everyone who has supported us over the years, especially our volunteers, clients and listeners.
"Wirral WRAP is unaffected by the closure and will continue to operate at the Wirral Media Centre."
If you missed it this morning, here is the very last Wirral Radio Breakfast Show. #WeWereWirral https://t.co/9TCb4YYaUZ
— Wirral Radio (@WirralRadio921) February 9, 2018
Hosts included X Factor star Christopher Maloney and Gogglebox's Eve Woerdenweber.
Starting out as 7 Waves, the station was well loved for its live Tranmere coverage and for celebrating new music in Merseyside.
Listeners took to social media to express their sadness at the announcement.
Shocked and very disappointed for @bigsid921 and @WilkinsonPhill to hear that Wirral Radio has closed. Alongside Rob Edwards they sacrificed countless hours of their time for practically nothing in return, providing a valuable free press service to Tranmere supporters. #TRFC
— Richard Garnett 🇬🇧 (@garnster) February 9, 2018
Very, very sad to hear that Wirral Radio is no more 😢
— Val (@valcolvin802) February 9, 2018
Chris Currie one of the best advocates of local music here on Merseyside ❤️
Sad news, one of the really good community #radio stations, Wirral radio closed at 10am today. It was on FM and DAB too. It was very well produced and fast-paced. And they 'owned' Tranmere Rovers coverage pic.twitter.com/f43WU7gYQf
— Keri jones (@Kerijonesradio) February 9, 2018
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