SOME of Wirral's biggest retailers are being urged to sign up to a new initiative to make shopping easier for older people.

In a survey carried out by Age UK, four out of 10 people over 65 said they believed traders have very little interest in the needs of older shoppers, despite older households spending an estimated £145bn a year on goods and services.

Wirral Council and its partners including Age UK Wirral and Wirral Chamber are asking local businesses to back a new ‘Age Friendly’ initiative.

Businesses taking party will carry an Age Friendly sticker guaranteeing older visitors a chair, access to a loo and a drink, as a minimum.

Cllr Chris Jones, cabinet member for adult social care and health said: "Older people are missing out on the same shopping experience as the rest of us because they may need a breather or the loo more often.

"We're determined to ensure that everybody has the opportunity to get out and about by making shopping a more 'age friendly' experience.

"We want older people to feel welcome and comfortable within the retail environment, and know that their custom is valued.

"Over the coming months we’ll be asking retailers to sign-up to the scheme and show their commitment.”

A 'pop-up' event is being held at Unit 194/165 on St John's Pavement, Birkenhead, from 10am-3pm on Wednesday, December 20.

Retailers who have already signed-up will be dropping by, and there will be a chance for you to find out more about health and wellbeing services for older people.