HOLLYOAKS star Nadine Mulkerrin helped launch Wirral’s This Girl Can Campaign at the Yog Bar in Hoylake.

Aimed at girls aged 13 to 16 the campaign launched after research showed that up to 85 % of teenagers were not doing the recommended amount of exercise per week.

It is hoped that the initiative in conjunction with the Yog Bar will focus on helping girls feel more confident about themselves and boost their self-esteem.

A total of 30 teenagers attended the launch party alongside Miss Teen Great Britain Ashleigh Wild, Miss Galaxy England Zara Nortley and owners of the Yog bar Stephanie and Charlotte Hodson.

Stephanie said: “When the council asked us to become advocates for ‘This Girl Can’ there was absolutely no hesitation in saying yes.

“I’m from a fitness background myself, and after seeing the research that shows teenage girls are put off from being active, this is something I feel passionate about helping with.

"I know that by putting our heads together and making ‘getting active attractive’ we can really make a change across Wirral.

“We get a lot of girls between 13 to 16 coming into The Yog Bar so we have the perfect opportunity to get the message to them.”

The 30 ambassadors were chosen following a competition and tour of local schools to discuss the campaign and explain how girls could get involved.

The girls were split into groups on the night of the launch party and were asked to discuss the barriers which they face when it comes to exercising.

From the focus groups on the night the main aim was to get the girls to help take the campaign forward by creating monthly events which will make exercise fun and which they can involve their friends with. 

Each girl received a goody bag full of gifts from various sponsors including a £5 Yog Bar gift voucher, a Yog of their choice and a buffet provided by official sponsor Domino’s Pizza.

A number of guest speakers attended the night including deputy mayor Ann McLachlan and cabinet member for public health Cllr Janette Williamson.

Along with the This Girl Can Wirral team the ambassadors will also help plan events in the coming months to help encourage other girls their age to get involved and find the sports and activities right for them.

For future events the campaign are looking for local sponsors to get on board, for more information e-mail Steph at hello@theyogbar.co.uk