WIRRAL Globe readers are being urged to back an inspiring fundraising campaign aimed at beating childhood cancer.

Cancer Research UK Kids & Teens, in partnership with TK Maxx, is taking place throughout September as part of Childhood Cancer Awareness Month.

It is part of the charity's ongoing mission to find cures and kinder treatments for children, teens and young adults with cancer.

With around 150 children diagnosed with cancer in the North West every year, local people are being asked to donate or fundraise in support of the campaign.

Jane Bullock, Cancer Research UK spokesperson for the North West, said: "More children are surviving cancer than ever before but the disease is the leading cause of death in under 25s in the UK, taking the lives of around 550 young people each year. That's why we urgently need more support.

"We continue to fight for every child and every family and with the public’s help we hope to double the amount we spend on childhood cancers in the next five to 10 years.

"By boosting funding now, the best research teams could offer children and their families new hope by developing cures and kinder treatments."

There are lots of different ways to get involved including making a donation or organising a fundraising event.

Supporters can also buy a gold ribbon pin badge – the awareness symbol for childhood cancers – available at most Cancer Research UK and TK Maxx stores across the UK.

To donate or fundraise for Cancer Research UK Kids & Teens, visit cruk.org/kidsandteens