A FLASHMOB choir led by a children's TV presenter and singer who once sang backing vocals for Westlife entertained shoppers in Birkenhead.

Visitors were stopped in their tracks when members of the PopVox Choir, led by Heswall actress, presenter and performer Emma Nowell, struck up into song at the Pyramids Shopping Centre on Saturday afternoon.

The musical group was put together four years ago by Emma, who has also worked with Kylie Minogue, Jennifer Lopez and Robbie Williams.

After the performance, Emma, 31, said: "The choir thoroughly enjoyed the performance at Pyramids Shopping Centre on Saturday.

"The flash mob was lots of fun and members of the public were dancing and singing along with us. There was a fantastic atmosphere there."

Derek Millar, commercial Director for Pyramids Shopping Centre, said: “The PopVox choir brought a great vibe to a Saturday shopping day over the weekend and people could not help but stop and join in.

“As the main shopping centre at the heart of the Wirral we are always keen to reach out and support talented groups like PopVox which are unique to our area and we can be the perfect venue for them to showcase what they do.”

Emma is best known for being one of the regular presenters on the pre-school television programme Hi-5, which is screened every day on the Cartoonito channel and has been seen on ITV 1 and ITV 4. She also has theatre and film appearances on her long lift of professional credits including the smash-hit musical Blood Brothers.

Explaining why she decided to form the choir, Emma said: "The idea for it came to me when I decided to use my professional experience and love of music to create a contemporary fun and friendly choir for adults.

"Singing is fantastic in so many ways. It boosts health, self-confidence and makes you feel great. Through the power of song everyone leaves PopVox with a smile on their face.

“We have about 60 members in the choir whose ages range from mid-twenties to their sixties and although most of them are ladies at the moment I am anxious to recruit more men.

“Our members come from a variety of backgrounds but lots of them are teachers or nurses."

The choir meets on Mondays at 7.30pm in Heswall British Legion Club in Pensby Road and work towards various live appearances.

Derek Millar, commercial Director for Pyramids Shopping Centre, said: “The PopVox choir brought a great vibe to a Saturday shopping day over the weekend and people could not help but stop and join in.

“As the main shopping centre at the heart of the Wirral we are always keen to reach out and support talented groups like PopVox which are unique to our area and we can be the perfect venue for them to showcase what they do.”

For more details about the choir go to: www.popvoxchoir.co.uk