A BIRKENHEAD security and training firm has been recognised by celebrity businessman Theo Paphitis.

Hamilton Square-based Primarius Ltd is the only security company to have been selected by the former Dragons’ Den entrepreneur in his weekly competition, Small Business Sunday.

The competition helps small business owners to raise their profile via Twitter and also unites them through the Small Business Sunday “club”, free to join for those selected by the star.

Being selected means Primarius is automatically profiled on Theo’s website, raising awareness of the services it offers.

Primarious owner Harry Glove tweeted Theo on Sunday and was re-tweeted to his 429,000 followers the next day.

Since then, their Twitter following has increased by more than 100, website views have shot through the roof and the business has received numerous messages of congratulations and goodwill from other business owners.

Director Harry Glover said: “My business partner Peter Bray and I set up the Primarious business less than a year ago.

“We are based in the historic Hamilton Square, which is spectacular but as we are a relatively new business we have struggled with raising our profile.

“This all changed thanks to Theo Pathitis because we’ve had several hot leads already and meetings planned with other #SBS winners with whom we wish to collaborate.

“We are very grateful to Theo for picking us out because his action has boosted our business and given us some recognition in the community.”

Primarius is the only security business to be co-owned by a world record breaking adventurer, with Pete awarded a bronze medal by the Royal Humane Society in recognition for his bravery in an Atlantic row.

Any small business owner looking for a re-tweet from Theo should tweet him about their business between 5pm and 7.30pm on Sundays and include the hashtag #SBS. 

Six lucky businesses are re-tweeted every Monday at 8 PM and then invited to enter their profile on the website theopaphitissbs.com.