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Open Golf Championship: New film promotes best of Wirral to the world
The splendours of Wirral have been captured on a special promotional film to boost the peninsula’s image in advance of the Open Golf Championship this summer.
Fleeting pictures of landmark attractions - New Brighton's Perch Rock lighthouse, Birkenhead Park, Port Sunlight, the tall ships and the tramway – have been projected with the aim of persuading people from across the world to come to the peninsula. . . and to come again.
The three-minute-eleven seconds film – the work of Liverpool-based River Rich Media – will be supplied to the worldwide media during the Open week and shown at an R&A organised event at Liverpool’s Chevasse Park immediately before the championship.
It will also be featured at the International Festival of Business in Liverpool during June and July.
The film, funded by European money, relies heavily on imagery to get its message across.
There is little dialogue but in acknowledgement of the massive expansion of golf in the Far East there is a translation of the script into Mandarin.
Tiger Woods - whose attendance at the Hoylake links remains in doubt following injury – features strongly and key moments during his 2006 victory are captured in the film..
Another major doubt is a repeat of the glorious weather golfers enjoyed in 2006.
Nevertheless signs from across the world indicate that attendances could approach the record 230,000 of eight years ago.
Juggy Landay, Wirral Council’s destination marketing manager, said: “At last year’s Muirfield Open we had literally tens of thousands of visitors to our marquee.
“They were predominantly from the United States and Scandinavia who had been to Hoylake in 2006 and were very excited about returning there.
“The social media buzz at the time was that people could not wait to come back because they enjoyed it so much in 2006.”
Juggy said that promoting this year’s Open was easier than in 2006 because there were no misconceptions to break down.
He said: “People can remember ’06 and know it went very well – the sun shone and everyone was thrilled to be part of it.
“When the Open returned to Hoylake in 2006 it has been 39 years since it had happened previously and there were huge misconceptions about staging it there.”
Juggy praised the involvement of the Wirral Business and Tourism Network for their support in creating the film.
He said: “Their expertise in areas such as food and drink, accommodation and business issues was invaluable.”
See the Globe's online coverage of the Open Golf here
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