Plans for major housing scheme at Moreton factory crumble

Burton's factory in Moreton

Burton's factory in Moreton

First published in News
Last updated
Wirral Globe: Photograph of the Author by , Senior Reporter

PLANS to transform a former Moreton biscuit factory into more than 230 homes crumbled after they were turned down by councillors.

Burtons Foods had applied for permission to redevelop its former factory site – which later became Premier Brands UK - on Pasture Road but Wirral’s planning committee said it should be retained for employment use, rather than housing.

The company argued that along with 234 family homes, the scheme could also create new jobs by providing infrastructure to generate investment in the site, encouraging development of small- to medium-sized business units.

But Wirral council planners examining the proposals had advised councillors against the plans and at a meeting of the council's planning committee - held at Wallasey Town Hall on Wednesday - they voted overwhelmingly in favour of the recommendation, putting an end to the biscuit company's plans.

The site was originally developed for the production of confectionary by Cadbury’s in the early 1950s.

Expansion of the original buildings and production was extended through the 1950s, 60s and 70s and employed 4,000 staff at the peak of operations.

The company makes Maryland Cookies, Jammie Dodgers and Wagon Wheels.

Comments (6)

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12:29pm Thu 8 May 14

Llamedos 1 says...

I wonder if the planners would have advised councillors in the same way if Wirral Clowncil had owned said land......very much doubt it
I wonder if the planners would have advised councillors in the same way if Wirral Clowncil had owned said land......very much doubt it Llamedos 1
  • Score: -2

2:38pm Thu 8 May 14

Joeblogg85 says...

Difficult subject this. Damned if you do.......
Difficult subject this. Damned if you do....... Joeblogg85
  • Score: 2

3:28pm Thu 8 May 14

Llamedos 1 says...

Totally agree Joe. Personally I think this is the right decision for the community and environment....the point I was making was the Clowncil are prepared to sell of any of their own land to fill thier trough of plenty
Totally agree Joe. Personally I think this is the right decision for the community and environment....the point I was making was the Clowncil are prepared to sell of any of their own land to fill thier trough of plenty Llamedos 1
  • Score: 0

3:34pm Thu 8 May 14

Llamedos 1 says...

Oh and by the way, another serious problem should the plan have been allowed would be traffic congestion.......Ree
ds Lane has enough congestion of its own with Miserytravels rail crossing without adding another 234 residences to the equasion.....so probable the right and honest decision.
Oh and by the way, another serious problem should the plan have been allowed would be traffic congestion.......Ree ds Lane has enough congestion of its own with Miserytravels rail crossing without adding another 234 residences to the equasion.....so probable the right and honest decision. Llamedos 1
  • Score: 3

9:29pm Thu 8 May 14

Pollexfen says...

Burton Foods should have sold the site to Peter Johnson. He'd have got planning consent for housing!
Burton Foods should have sold the site to Peter Johnson. He'd have got planning consent for housing! Pollexfen
  • Score: 3

10:40am Sat 10 May 14

kemirakid says...

Made up they did not get planning permission .Burtons biscuits raped and pillaged the Moreton site and took great pleasure in destroying the local community. I for one am glad they wasted their money on this proposal and can not wait till they go bankrupt themselves.
Made up they did not get planning permission .Burtons biscuits raped and pillaged the Moreton site and took great pleasure in destroying the local community. I for one am glad they wasted their money on this proposal and can not wait till they go bankrupt themselves. kemirakid
  • Score: 1

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