A PEOPLE-power campaign to stop Tesco opening a new store in Wirral is celebrating victory today.

For Government inspectors have dismissed the supermarket giant’s appeal against a council decision to refuse planning permission.

More than 1,000 people signed a petition against the store in Wallasey Village on the former Classic Car Sales site, next to the Farmer’s Arms pub.

The retailer’s appeal was dismissed by the Planning Inspectorate on grounds of “the effect of the proposed development on the living conditions of neighbouring residents, with regard to outlook, overshadowing, noise and disturbance; and, whether adequate off-street parking and servicing provision would be made having regard to the living conditions of neighbouring residents.”

Ward councillor Leah Fraser, who led the campaign with local traders and householders, said: “This is wonderful news.

“Tesco with all their billions have been defeated for a third time – there are no other avenues left open to them.

“The residents and traders of Wallasey have been successful and have beaten Tesco at their own game."

She added: “It was obvious to everyone - even Wirral’s planning department - that a Tesco in this location would have a huge negative effect on living conditions of neighbouring residents and the parking provision was almost non-existent.

“I’m delighted for everyone who fought against having Tesco on their doorstep and won”.

Tesco spokesman Mark Thomas said: “Naturally we’re disappointed with the appeal decision.

"Our proposals would have brought new jobs, investment and shopping choice to Wallasey Village.

"However, we of course respect the judgement and will consider the options for our next steps.”