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Shops to issue scratchcards urging Wirral people 'Rethink Your Drink'
Shops in Wirral are backing a campaign aiming to raise awareness of the potential dangers of alcohol misuse.
From this week, premises are handing out special scratchcards to customers entitled "Rethink Your Drink" designed to make people think about how much alcohol they consume in an average week.
The card then reveals the current and future health implications their alcohol consumption could have and directs them for further information to a dedicated alcohol awareness website for Wirral
The same website also contains information for people who might be worried about how much a friend or family member is drinking.
Councillor Chris Meaden, cabinet member for health and wellbeing, said: “Drinking too much is not just an issue for people in terms of their health, it can also impact on their relationships and have a knock-on effect for the wider community.
“Tackling alcohol misuse remains a major priority for us in Wirral, as demonstrated in the strategy the council, together with our partners in health and the emergency services, launched last week.
"Valuable help and advice is already available at the wirralalcohol.co.uk website and these scratchcards are another way of us promoting that support directly to the people who may need it.”
Helen Parkinson, clinical co-ordinator for Cheshire and Wirral Partnership NHS Foundation Trust’s harm reduction team, said: “The hazardous and harmful use of alcohol has now become one of the most prominent risks to public health.
"If you are worried about your own or somebody else’s drinking, support is available."
Local pharmacies are able to offer advice, or visit the drop-in clinic, from 10am till noon, Monday to Friday, at the Stein Centre, St Catherine’s Hospital, Birkenhead.
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