EXCLUSIVE: Threat to Wirral's world-famous Egg Run fundraiser

Wirral Globe: EXCLUSIVE: Wirral Egg Run's future in doubt as sponsorship dries up EXCLUSIVE: Wirral Egg Run's future in doubt as sponsorship dries up

WIRRAL'S famous Egg Run could be scrapped next year as essential sponsorship cash dries up.

The annual event, which raises much-needed donations for children's charities each year, is under threat after funding disappeared.

Thousands of bikers descend on New Brighton promenade every year, with riders coming from across the country to take to the roads to deliver Easter eggs to sick youngsters at Clatterbridge Hospital.

However the 2013 Egg Run now faces cancellation as local companies tighten their belts on sponsorship while Wirral Council could pull the plug on its usual contribution.

And organisers are making a last-ditch attempt to call on generous business owners to help out in any way they can to reach the sponsorship target of £20,000.

Egg Run charity trustee and former New Brighton councillor Sue Taylor said this is the committee’s final plea for cash.

She said: "We had a big meeting last week where we were told that unless we get the main sponsors for 2013 then it’s going to have to be cancelled, which will mean no Egg Run for the first time in more than 30 years.

"It is a huge event for Wirral and is looked forward to by a lot of people every year so it would be a massive shame if it didn’t go ahead.

"Everyone is feeling the pinch at the moment and the council pulling their contribution has affected us greatly but it is understandable."

The Egg Run sees riders travel along a 20-mile route through Wirral via Wallasey, Moreton, Hoylake, West Kirby, Heswall and Thornton Hough, finishing at Clatterbridge Hospital.

But the event, which has raised more than £75,000 for local causes, has grown so much in scale that it now requires meticulous planning and a costly traffic management system.

It means the initial bill can come in between £15-20,000 before any charitable funding is raised and Sue is hoping people will dig deep to lend a hand.

She said: "So far, we only have £5,000 for next year so we have a long way to go but it is still possible. Local businesses benefit greatly from the event with spectators and riders calling in along the route so it would lovely if they could give something back.

"The last thing anyone wants is for the Egg Run to be scrapped completely but if it doesn’t go ahead in 2013, then we hope it will spur people on to get involved the following year and it will also give us a chance to review how we go about our fundraising."

Wirral Council’s chief executive Graham Burgess said: "Some difficult decisions will have to be made in the coming weeks and months about the services Wirral Council provides, due to reductions in Wirral’s government grant and unfunded growth.

"The tourism and visitor events budget forms part of one option, which could lead to a saving of £95,000.

"The organisers of the Wirral Egg Run have, from time-to-time, bid to receive sponsorship from this fund.

"I'd like to stress again that no decisions have been taken on any of the budget options identified.

"I would urge everyone to answer the consultation, and to take this opportunity to shape the services they receive."

To find out more about how to sponsor the Egg Run, contact Sue on 07736 927 201 or email mrssuetaylor@gmail.com

Comments (12)

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5:11pm Tue 4 Dec 12

WirralAl says...

Perhaps they could make it more of an event I am sure each biker wouldn't mind paying £5.00 each as an entry fee and sell pitches to have fair ground rides and food stalls to bring back the bikers after the event.

Sell camping pitches for the day before.

Think of how to do it and bring tourists into New Brighton and added needed revenue to help the local economy as well as the Charities they help.

Think bigger and better not negativeness!!
Perhaps they could make it more of an event I am sure each biker wouldn't mind paying £5.00 each as an entry fee and sell pitches to have fair ground rides and food stalls to bring back the bikers after the event. Sell camping pitches for the day before. Think of how to do it and bring tourists into New Brighton and added needed revenue to help the local economy as well as the Charities they help. Think bigger and better not negativeness!! WirralAl
  • Score: 0

5:54pm Tue 4 Dec 12

Positive thinker says...

Always thought it was self funded
Always thought it was self funded Positive thinker
  • Score: 0

5:54pm Tue 4 Dec 12

spamfiend says...

I agree totally with WirralAl. make it an entry fee event and I am sure the thousands of bikers who take part will quite happily pay for their place.

They can also set themselves up a PayPal account for donations through their website, and again I am sure people (myself included) would quite happily pay towards the costs with a donation.

This event is too big a fundraiser to disappear due to lack of funding and the amount of joy and hope it brings to the kids is paramount to its survival.

Speak to the Hairy Bikers courtesy of BBC and I bet if you can get the likes of them involved, it will surely take off!
I agree totally with WirralAl. make it an entry fee event and I am sure the thousands of bikers who take part will quite happily pay for their place. They can also set themselves up a PayPal account for donations through their website, and again I am sure people (myself included) would quite happily pay towards the costs with a donation. This event is too big a fundraiser to disappear due to lack of funding and the amount of joy and hope it brings to the kids is paramount to its survival. Speak to the Hairy Bikers courtesy of BBC and I bet if you can get the likes of them involved, it will surely take off! spamfiend
  • Score: 0

6:34pm Tue 4 Dec 12

bigfoot says...

Surely the Councils Head of Tourism,Markeing and Community Engagement should be dealing with this issue and giving the organisers the benefit of their knowledge.
Surely the Councils Head of Tourism,Markeing and Community Engagement should be dealing with this issue and giving the organisers the benefit of their knowledge. bigfoot
  • Score: 0

8:27pm Tue 4 Dec 12

Jack Boot says...

On a negative note I thought like Positive Thinker
On a negative note I thought like Positive Thinker Jack Boot
  • Score: 0

2:31am Wed 5 Dec 12

Wirralrob says...

Stuff the council.

It's a public road, and if people with bikes choose to drive down it, tough. Why does public funding need to be spent on it?

All these motorcyclists pay road tax and fuel tax so that is where the money should come from, end of.

As for their 'complex traffic management system' (??!), Wirral Council should stick that right back up the orifice it fell out of. I'm sure they can get tablets or a topical cream from the GP to cure it.

Crikey, I sounded like a Ukip MEP for a second there :oP
Stuff the council. It's a public road, and if people with bikes choose to drive down it, tough. Why does public funding need to be spent on it? All these motorcyclists pay road tax and fuel tax so that is where the money should come from, end of. As for their 'complex traffic management system' (??!), Wirral Council should stick that right back up the orifice it fell out of. I'm sure they can get tablets or a topical cream from the GP to cure it. Crikey, I sounded like a Ukip MEP for a second there :oP Wirralrob
  • Score: 0

8:45am Wed 5 Dec 12

David Scott says...

Good post, Wirralrob. This sounds like the bureaucracy industry that is strangling so much.
Good post, Wirralrob. This sounds like the bureaucracy industry that is strangling so much. David Scott
  • Score: 0

9:04am Wed 5 Dec 12

JohnON says...

It's a shame but, it seems almost inevitable that cherished 'institutions' like the Wirral Show (after 33 years) and now the Egg Run (also after 33 years) should become victims of both their own success and of increasing bureaucracy.

Maybe as an alternative, the bikers who would have taken part could donate the petrol money they would have spent, the Police Officers who would have policed the event could donate the overtime pay they would have earned and the fuel & administrative costs they would have spent.

Maybe the Council could contribute something commensurate with the saving in Carbon Footprint the event must make.

Mind you, they could have done that in previous years and saved everyone the disruption!
It's a shame but, it seems almost inevitable that cherished 'institutions' like the Wirral Show (after 33 years) and now the Egg Run (also after 33 years) should become victims of both their own success and of increasing bureaucracy. Maybe as an alternative, the bikers who would have taken part could donate the petrol money they would have spent, the Police Officers who would have policed the event could donate the overtime pay they would have earned and the fuel & administrative costs they would have spent. Maybe the Council could contribute something commensurate with the saving in Carbon Footprint the event must make. Mind you, they could have done that in previous years and saved everyone the disruption! JohnON
  • Score: 0

9:24am Thu 6 Dec 12

CharityFundraiser says...

"This event is too big a fundraiser to disappear due to lack of funding and the amount of joy and hope it brings to the kids is paramount to its survival."

No, it's not a big fundraiser. It raises relatively very little for the disruption it causes and costs it incurs. £3 per head it raises, which is not big. Don't get me wrong, every penny helps, but this is a vanity parade and NOT a major charity fundraising event. £20,000 sponsorship needed to raise £22,000? Couldn't the business sponsor just give £20k straight to charity and save everyone the inconvenience?
"This event is too big a fundraiser to disappear due to lack of funding and the amount of joy and hope it brings to the kids is paramount to its survival." No, it's not a big fundraiser. It raises relatively very little for the disruption it causes and costs it incurs. £3 per head it raises, which is not big. Don't get me wrong, every penny helps, but this is a vanity parade and NOT a major charity fundraising event. £20,000 sponsorship needed to raise £22,000? Couldn't the business sponsor just give £20k straight to charity and save everyone the inconvenience? CharityFundraiser
  • Score: 0

9:58am Thu 6 Dec 12

CharityFundraiser says...

Sorry, £3 per bike ir raises, not £3 per head. Probably more like £1.50 per head.
Sorry, £3 per bike ir raises, not £3 per head. Probably more like £1.50 per head. CharityFundraiser
  • Score: 0

3:12pm Fri 7 Dec 12

hildebrand says...

am I right in saying it's raised over £75,000 in 30-odd years, but costs £20,000 to run each year?
am I right in saying it's raised over £75,000 in 30-odd years, but costs £20,000 to run each year? hildebrand
  • Score: 0

3:44pm Fri 7 Dec 12

psychohouse says...

Please do your research people. The cost of putting on the run normally comes from a sponsor. So all the money raised goes to charity and don't forget the thousands of eggs donated. As for charging by the bike, how many volunteers would it take to collect from 10,000 people ? It may only be a vanity parade for some but do you know what work goes on behind the scenes? Where you out to support us on Sunday in the cold when we took toys to the hospital ? It's hurtful when our own Wirral neighbours belittle us like some of you have, you probably don't know half of what the biker community do for good causes and we will try our best to carry on even if as 1% of the road users can only raise a certain amount.
Please do your research people. The cost of putting on the run normally comes from a sponsor. So all the money raised goes to charity and don't forget the thousands of eggs donated. As for charging by the bike, how many volunteers would it take to collect from 10,000 people ? It may only be a vanity parade for some but do you know what work goes on behind the scenes? Where you out to support us on Sunday in the cold when we took toys to the hospital ? It's hurtful when our own Wirral neighbours belittle us like some of you have, you probably don't know half of what the biker community do for good causes and we will try our best to carry on even if as 1% of the road users can only raise a certain amount. psychohouse
  • Score: 0

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