Understanding our audience is central to successfully selling our online recruitment portfolio and managing the expectations of our advertisers.

Which jobs are most searched for? Which perform the best? How many jobseekers visit your pages? How do you compare to Reed.co.uk?

Combined data from multiple sources covering Newsquest only sites and the Newsquest-CareerBuilder.co.uk (NQ-CB) network is now available on the Newsquest Digital Wiki. The data is gathered from Omniture, our network analytics provider, comScore, a global leader in digital marketing intelligence and proprietary research from CareerBuilder.co.uk. This data will be updated monthly but if you need anything site/region specific that isn't provided please first consult your weekly Omniture reports and then contact myself.

The information provided is as follows;

  • NQ-CB Network Performance; User numbers for the NQ-CB network compared to the top 4 UK job boards. Supplied by comScore
  • Newsquest Jobs Pages Traffic; A breakdown of page impressions, unique visitors (users) and visits by Newsquest site, a monthly comparative total for all Newsquest sites and monthly comparative total job searches for all Newsquest sites. Supplied by Omniture
  • NQ-CB Jobs Performance; An average EOI (Expressions Of Interest/Application) rate for all NQ-CB jobs, a breakdown of EOI by industry sector and a breakdown of Newsquest jobs' EOI by team. Proprietary data supplied by CareerBuilder.co.uk
  • NQ-CB Jobs Performance; The most searched for terms across all Newsquest sites and the best performing job titles on the NQ-CB network. The most searched for locations across all Newsquest sites and the same for the NQ-CB network, showing penetration outside the Newsquest footprint. Supplied by Omniture and proprietary data from CareerBuilder.co.uk

In addition to the above you can download the NQ-CB Update May 2011 which lists all sites in the network and includes further information on performance against our job board competitors and our degree of audience cross-over with them. For more information please contact Chris Cherry.